The complete recruitment craft.
From assignment to placement.
Eight trainings that together cover the entire chain: from the intake with the client to the candidate who starts. Aligned with each other, fully tailor-made and built to improve your results.
- More placements
- Faster placements
- Higher margin
- More client loyalty


A chain is only as strong as its weakest link.
A strong sourcer with a weak intake searches for the wrong profile. Good selection without candidate management still loses the candidate. Only when the whole chain works do you see it in placements, speed, margin and clients who come back.
One way of working across the team
Every recruiter works the same way from intake to placement. That makes results predictable and transferable.
Built around the rhythm of the work
One training a month, so each step lands in practice before the next one starts.
Results visible across the whole programme
Learning KPIs per training and an evaluation halfway and at the end show what the programme delivers.
Three phases, eight trainings
The assignment
Get clear on what the client needs, and stay in control.
Finding candidates
Reaching, finding and keeping the right people.
Writing job ads
Job ads the right candidates actually respond to.
View training →Job marketing
Win the vacancies other agencies have been chasing for weeks.
View training →Sourcing
Find the candidates who never apply.
View training →Talent pooling
Candidates ready before the client calls.
View training →Selecting and placing
Making the right choice and keeping the candidate on board.
Solid before, during and after
- 1
Business intake
Together we set the goals of the programme, the order of the trainings and the learning KPIs.
- 2
Per training: intake and online learning
Each recruiter tells us upfront what they run into. They follow the theory online, at their own pace.
- 3
Per training: workshop or coaching
A half-day workshop with the team, or 1-on-1 coaching. Always on your own assignments.
- 4
Per training: embedding
Commitment cards per recruiter, a debrief for the manager and a learning KPI.
- 5
Evaluation
Halfway and at the end we look together at what it delivers — and what could be better.
Does the training reveal that the process or systems are holding things back? Then we tackle that with consultancy.
About consultancy →With the whole team, or per recruiter
The programme can be followed as a Team Track or a Personal Track. A combination is also possible.
Workshops with the whole team
- Group
- Up to 8 recruiters, up to 6 for role plays
- Per training
- Online learning plus a half-day workshop
- Location
- At your office or an external venue
- Schedule
- One training a month
1-on-1 development per recruiter
- Participants
- One recruiter per programme
- Per training
- Online learning plus two hours of personal coaching
- Location
- Fully online
- Schedule
- Flexible, at their own pace
A return on investment from one extra placement per training.
One extra placement by the team is enough to earn back a training. A Team Track has up to eight recruiters: if each of them makes one extra placement after the training, that's eight. How likely is it to stop at one?
Work it out for your agency
Fill in your own figures. The result is an example based on your assumptions, not a promise.
Curious where those extra placements are in your agency?
Book a sparring sessionWe're confident in the result.
That's why we agree on this for every Team Track programme: if the first training doesn't work for you, we stop and the rest is cancelled free of charge. You only continue once you see it working for yourselves.
Prefer to start with one training?
Every training can also be taken on its own. Many agencies start with the one that hurts most — the Recruitment Development Scan shows which one that is.
What you want to know about the programme
What is the Agency Performance Programme?
A programme of eight trainings for recruiters at staffing, secondment and recruitment agencies. Together they cover the whole recruitment craft, from the intake with the client to the candidate who starts: job intake, client management, candidate management, writing job ads, sourcing, job marketing, talent pooling and successful selection.
Which agencies is it for?
For staffing, secondment and recruitment agencies with about five or more employees that want to grow. Executive search and agencies recruiting migrant workers at large scale are not the focus.
Do you run open courses?
No. TalentCraft only delivers tailor-made training: every training is about the agency's own assignments, clients and candidates. That's why every training starts with an intake with the client and with each participant.
What does a training look like?
Recruiters first follow the theory online, at their own pace. Then comes a half-day live workshop with the team (Team Track) or two hours of personal coaching (Personal Track). Afterwards, commitment cards, a debrief and a learning KPI make sure what was learned sticks.
What's the difference between the Team Track and the Personal Track?
The Team Track is for the whole team at once, with tailor-made workshops at the agency's office, for up to eight recruiters. The Personal Track is 1-on-1: online learning at your own pace with personal coaching, fully online.
How long does the programme take?
The programme runs at one training a month, so each step lands in practice first. The complete programme of eight trainings therefore takes about eight months. Individual trainings are also possible.
What does it cost?
Every programme is tailor-made; after a sparring session you receive a proposal. As a guideline: a Team Track training pays for itself with less than one extra placement.
What if the training doesn't work for us?
For a Team Track programme: if the first training doesn't work for you, we stop and the rest is cancelled free of charge.
How do we know where to start?
With the no-obligation Recruitment Development Scan you see per topic where your team stands, with a report and a programme proposal. Director and recruiters can also complete it together for a gap analysis.
Discuss in 30 minutes what the programme can do for your agency.
- The two or three places where your team leaves the most placements on the table
- What you can do about it tomorrow, even without training
- If it fits: what a programme would look like for your team
For staffing, secondment and recruitment agencies with five or more recruiters.
You talk directly to Sandor Snoeren, founder and lead trainer — not an account manager.
Prefer to call or message? 06 36 19 85 17 · WhatsApp
“TalentCraft's recruitment trainings make you take an honest look at your own approach. Confronting at times, but exactly what's needed. They brought us not only knowledge but also new energy: the team is motivated to approach recruitment smarter and differently, with more ownership and sharpness.”
Pick a time yourself
A 30-minute online sparring session at a time that suits you.
Team Track: if the first training doesn't work for you, we stop and the rest is cancelled.
The calendar opens via Calendly, only when you click the button.
Prefer me to call you?
